S16 GETS A TASTE FOR LIFE

SPUR MORULENG MALL

S16 is proud to announce a collaboration with Spur Steak Ranches; an authentic design concept that refreshes and re-invigorates the much-loved local brand, whilst maintaining Spur's original spirit. Our new concept will launch at Moruleng Mall near Rustenburg, and includes an adaptable, cost-effective, eco-friendly and flexible design solution. We are excited to be on this journey with the country’s most loved family restaurant. 

SIZE
300m²

LOCATION
Moruleng Mall, Saulspoort RSA

PROJECT TIMELINE
Design development: 8 weeks
Site implementation: 8 weeks

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THE BRIEF

  • We were given the freedom to introduce new ideas to refresh and re-invigorate the Spur brand; keeping in mind a retrofit for existing Spur branches.

OUR UNIQUE DESIGN SOLUTION

S16’s goal was to re-energise Spur Steak Ranches with an an adaptable design that is cost effective, maximised smaller spaces and allowed for retrofit. We wanted to create a new experience for customers whilst maintaining what South Africans love about Spur. Inspired by the canyons of Utah’s Red Rock Country in North America, we incorporated depth in colour, pattern, and texture; introducing natural wood to make the space feel warm and earthy.

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THE OUTCOME

A cost effective and adaptable solution that  meets franchisees needs within budget. Cosmetic changes refreshed and reinvigorated without reinventing the wheel,  and allowed for adaptable design for retrofit of spaces.