A REVOLUTIONARY REBOOT
MATRIX WAREHOUSE FLAGSHIP STORE
Matrix Warehouse is a leading computer retailer specialising in providing their customers with computer systems and solutions. While undergoing a total rebrand and reinvention, Matrix Warehouse approached STUDIO SIXTEEN to design a space that would best express their refreshed identity.
Alberton, Johannesburg, RSA
Design development: 8 weeks
Site implementation: 4 weeks
- To propose a cost efficient and deadline driven concept that will spotlight Matrix Warehouse’s renewed identity and enhance the customers overall brand experience.
- To design a contemporary and cutting-edge space, while still maintaining a warehouse feel that appeals to the tech savvy and computer gaming customer.
- To develop a merchandising strategy that best showcases Matrix’s large range of computer hardware, software and accessories with the potential to increase sales.
Our Unique Design Solution
- An innovative take on an industrial warehouse was achieved through the careful consideration of materials. Cement-washed columns, plywood counters and industrial lighting create an edgy warehouse atmosphere. A tech terminal designed as a shipping container, and wooden pallets used as display stands further contribute to the Matrix Warehouse.
- In collaboration with Blast Brand Catalysts – a strong brand presence was created within the space through the execution of cleverly designed signage, present in the gaming inspired graphics and graffiti artwork. The strong presence of the Matrix logo and the usage of the red and black brand colours amplify the brand experience.
- The merchandising strategy centred on ensuring that the merchandise on display was the focal point, a crucial consideration for the design of a retail store. The modular display units also allow for flexibility, as they can be configured and reconfigured to fit the potential changing needs of the space.
S16 succeeded in creating a retail space that fully embodies the rebooted Matrix Warehouse brand identity. S16 offered a forward thinking design solution that considered not only the aesthetics of the interior, but also its ability to function at maximum capacity as a leading computer retail store.